Woo-hoo! It’s a new year, and that means a fresh new start and a whole new set of goals and objectives, right?! Ok, so confession time: we might have already fallen off the wagon when it comes to a resolution we made around chocolate biscuits (🤦), but we’re raring to go here at TechPixies HQ. Bring on 2021!
First things first, though. If you’ve just joined our tribe, hey there! You’re so very welcome and we’re so glad you’re here. And for the old faithful who’ve been with us for a while, you just wait until you see what we’ve got in store for you this year on the Sparkle and Thrive Podcast. It’s going to be a blast! 🥳
Take our first episode of the year! Kicking off 2021 in style is one of our very own – Sophie Bradley. She’s a former student who fell in love with Instagram (so much so, she’s even given Amber, her gorgeous dog, her own account: @amberthecav_repawter) and rapidly became an Instagram guru. You could say she’s our Insta Ninja.
She’s helped thousands of TechPixies get to grips with the basics and create profiles to be proud of, and when Sophie’s not coaching our students, she’s helping small businesses realise the full potential of the platform she adores (go and check out the tips and tricks she’s posting @sociallysophieb and tell us you haven’t learnt something?).
So, of course, there was only one person we could ask when it came to getting the lowdown on the Instagram trends you need to know in 2021.
Here’s why you need to tune in
There’s so much good stuff in this episode! There’s the overview Sophie provides of all the features Instagram released in 2020 and why Reels really do rock when it comes to engagement (you don’t even need a lot of followers to get traction). And, of course, there are all the juicy details about what will be big on Insta in 2021. Oh, and if you’re thinking, ‘well, I haven’t got the foggiest what a post is, let alone a Reel’, don’t panic! Sophie clears up any confusion with her brief overview of exactly what’s what.
Here’s what to listen out for:
[02:21] Want to know why people love Instagram? Sophie reveals all.
[05:59] Sophie reminds us how Instagram upped its game in 2020.
[06:35] Hear what’s going to light up Instagram in 2021.
[14:21] Sophie demystifies some Instagram fundamentals.
[17:49] What’s the deal with Reels?
[21:39] Learn more about Guides.
[30:27] Sophie offers some great tips on going live.
[33:45] Be inspired by Sophie’s parting message.
Before we go, just a reminder: if you’re in doubt whether you have an inner Insta superpower (you totally do, FYI), come and join us here at TechPixies. And if you’re a TechPixie who has temporarily mislaid your superpowers over the festive break, why not take Joy’s advice and treat yourself to a stylish new superpower-worthy piece for your wardrobe courtesy of Scamp & Dude? Tune in to hear the discount code you need.
Links and resources mentioned in this episode:
Stylish ‘superpower’ clothing – Scamp & Dude
Nicole Burke – Sparkle and Thrive Podcast episode
Social Media Today – 25 Predictions for Social Media Marketing in 2021
Tracy Davenport – Reels @sociallytracy
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