Our Story ⋆ TechPixies

Our Story

Our very first cohort of women

At TechPixies we recognise that women require confidence in order to go back to work in fulfilling, stimulating careers, to upskill or to start a business.

We believe one of the best ways to gain confidence and therefore choice over your future is through education. 

Our Social Media Magic Course will help you to upskill and discover your sparkle!

The Problem We Are Solving

TechPixies recently published The Confidence Gap Report which reveals the truth about women going back to work after a career break. We asked 1000 working women what impact time out of the workplace had on their career. It is clear that there is work to be done across three main areas: Confidence, Earning Power and Job Satisfaction.

24%

of women feel that lack of confidence is their greatest stumbling block when returning to work

42%

of women returning to work earn less than they did before they took a career break

46%

of women describe their work as simply a ‘means to an end’ and one in ten describe their work as beneath their ability

The Story So Far

⭐ 2020-2021 We won ‘Digital Course of the Year’, launched a book club and our PROGRESSION Membership

In March 2020, TechPixies was awarded ‘Digital Course of the Year’ by Digital Women and in May 2020 was recognised by We Are The City as a Rising Star. During the COVID lockdown, we ran a free training programme which more than 4,000 women signed up to and were featured in The Times. We also launched the Joy Book Club and a follow on membership to our Social Media Magic Course called PROGRESSION. PROGRESSION is all about helping women who have completed the Social Media Magic Course to set 90-day goals and progress towards them with extra coaching and peer-led learning and support.

⭐ 2018-2019 We expanded our TechPixies reach by making our courses available online and became CPD members!

In 2018, TechPixies raised £150k of female-led investment and in doing so we were able to move the full TechPixies programme online. In the spring of 2019, we launched our fully revamped online-only signature course Social Media Magic. In 2018, TechPixies won a suite of awards including Women in Business Startup of the Year 2018, the IoD Startup Director of Year for London and the South. TechPixies Founder Joy Foster was named to Grant Thornton’s 100 Faces of the Vibrant Economy.

⭐ 2016-2017 Crowdfunding, a visit from the Prime Minister and our first major award!

We became a Limited Company and we won an UnLtd ‘Grow it’ Award. We also ran a successful Crowdfunding Campaign and received a special visit from the Prime Minister, Theresa May. Our crowning achievement was being named Enterprise Nation’s Female Startup of the Year 2017. Our founder, Joy Foster, was the highly commended ‘Women’s Champion’ at the Social Enterprise UK Awards.

⭐ 2015 We launched our Pilot Face to Face Project in Oxford

TechPixies launched in 2015 as a pilot project funded by Better Broadband for Oxfordshire and the Oxfordshire County Council who distributed a Government Equalities fund with an aim of helping women return to work with improved tech skills. We initially worked with 12 women, and had wild success with all 12 women returning to work or launching a business in some capacity following the pilot.

Video of our Pilot Project in 2015

Who is Joy Foster?

Joy Foster is the founder of TechPixies and is an award-winning entrepreneur who helps women upskill with modern technology in order to return to work, change careers or start a business. Most recently she was recognised by Grant Thornton as one of the 100 Faces of the Vibrant Economy 2018, she was awarded Startup Director of the Year for London and the South by the Institute of Directors (May 2018).

She was the only Startup female finalist in the national IoD awards (Oct 2018). Her business, TechPixies was named Women in Business Startup of the Year 2018 and Enterprise Nation Female Startup of the Year 2017. Joy and her company have recently been profiled in Forbes for raising £150,000 and Stella for breaking down barriers for women wanting to re-ignite their careers and in April 2019, TechNation has named TechPixies ‘one to watch’ in the EdTech space.

She is a Mum of 2. Her husband is Tim Foster MBE; he won the Coxless 4 Rowing Gold Medal at the Sydney 2000 Olympics. Joy loves sports herself and was a member of the US Archery Team from 2004-2007. She has run 3 marathons, competed in Ironman Wales and won a Gold Medal at Women’s Henley in 2001. The Fosters live in Oxford, England with Asteroid the cat.

TechPixies Core Values

The values embraced by TechPixies can be found in the word SPARKLE

SPAR = Supportive, positive, authentic relationships (with women)

KL = (who are) Keen to Learn

E = (and want to be) Empowered

Supportive, positive, authentic relationships mean that we care personally about every woman who comes through our courses. They are not just a number or a sale, they are real women with real lives and concerns and hopes and fears about their futures. That doesn’t mean that we are right for everyone, but that we treat everyone with respect. 

SUPPORTIVE: We are there to support, but not solve problems, we rely on life coaching to help empower women to come up with their own solutions.

POSITIVE: We maintain a positive persona in our teaching and in our groups. If/when we struggle with maintaining positivity, life coaching is often a solution. TechPixies acknowledges that being positive is harder than being negative and so it is important to address personal circumstances and or concerns internally or externally that may be causing negativity with our own team as well as the women going through our programmes.

AUTHENTIC: We are real, and honest and willing to tell the truth and challenge things we don’t agree with if it is not done in a harmful way. There is no room for pretence or ego or inauthenticity. This may also mean that some women (students or staff) don’t feel comfortable as a part of TechPixies and that is ok, we wish them well and will always endeavour to sign post them appropriately.

KEEN TO LEARN: Our team, our Social Media Coaches and our women are all keen to learn and regularly invest in themselves.

EMPOWERING: Our courses empower women to embrace modern technology and take control of their own decisions/actions which affect their future. We aim to empower women to have a better sense of self worth, both personally and financially and help them visualise and then create a brighter future for themselves and their families (if applicable).

Learn with TechPixies

There are several ways to learn with TechPixies. Find out more below…

Learn for Free!

We have a series of ‘freebies’ which people can download from our Free Resources page.

Sparkle and Thrive Podcast

We have a podcast which is filmed LIVE on Thursdays at 10:30am BST/GMT. When we interview an American guest, we film it LIVE on Thursdays at 8pm BST/GMT. The live feed can be found on the TechPixies Facebook Page and the Podcast itself and links to the Google Play and Apple store can be found on the Podcast page on our website.

Joy Book Club

The Joy Book Club is a free monthly Zoom meeting with Joy Foster, the founder of TechPixies, in which we interview authors and discuss books related to returning to work, changing career or starting a business. More on this coming soon!

Social Media Success eBook

Social Media Success is Joy’s book which was written to help women get started on their journey returning to work, changing careers or starting a business. Grab the book!

Social Media Supercharge 4-part Free Training Series

Social Media Supercharge is our 4-part free training series which we run about 3 times per year. We typically run this programme along with a pop up Facebook group and it helps bring the Social Media Success book to life! Sign up for the next free training!

Social Media Magic 90-Day Transformational Programme

Social Media Magic is our 90-Day Transformational Programme where we go deep on learning how to leverage 5 different social media networks. Women who do the Social Media Magic programme also learn about strategy, MailChimp, podcasting and WordPress. Join our Social Media Magic Programme!

PROGRESSION annual membership

PROGRESSION is our follow on programme to Social Media Magic. It is aimed at helping women progress from learning knowledge to applying it. In PROGRESSION, we have 2 advanced coaching calls per month as well as peer-led teaching. Our curriculum focuses on setting and working towards achieving 90-Day goals.

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