Be more Taylor Swift.
Good advice for life, right? 💯
According to our new Insta Ninja Emma Leatham, the princess of pop’s approach to Instagram is something we should all get on board with.
Because while trying to keep up with the changes and understand how the platform’s algorithm works can feel like patting your head and rubbing your tummy while hopping on one foot, Tay-Tay’s connection and engagement with her legions of Switfites on Insta is just as important as the content she puts out. 🔥
And when it comes to content in 2024, it’ll come as no surprise to hear that video – whether it’s Lives, Stories or rocking Reels – is still queen. But Emma is here with top tips on what else is working on the Gram right now.
Here’s why you need to tune
Emma kicks off with some advice dished out by Adam Mosseri, Insta’s big cheese on that sticky subject of reach. She also reveals her own top tips on using carousel posts, explores the photo dump trend, and shares her own account so you can see what a great bio looks like.
Here’s what to listen out for:
[00:56] Introducing Emma, our new Instagram coach.
[03:03] These stats will blow your mind.
[04:18] A tip from Insta’s head honcho Adam Mosseri.
[05:23] What’s working in 2024?
[08:08] TechPixies’ best-performing Reel this year.
[10:34] Are you doing this?
[12:05] The power of carousel posts.
[13:42] How do you win clients on Instagram?
[17:51] Awesome advice if you’re just starting out.
[19:00] What makes a good Instagram bio?
[23:23] How Emma managed maternity leave as a social media manager.
[25:35] Be more Taylor Swift.
To get all the goss, press play now. ▶️▶️▶️
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Useful links and resources mentioned in this episode:
Hootsuite Social Media Trends 2024
Joy’s procrasticleaning timelapse Reel
Connect with Emma
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