[Episode 79] How to market an online membership programme. How Joseph Sellers and his dad attracted 50K members (3.7k paid), plus 500K subscribers on YouTube ⋆ TechPixies

[Episode 79] How to market an online membership programme. How Joseph Sellers and his dad attracted 50K members (3.7k paid), plus 500K subscribers on YouTube

We’re joiners here at TechPixies. Whether it’s Olympic archery or Orange Club biscuits (because, yes, we do like a lot of chocolate on our biscuits, thanks), we rally to the call to ‘Join our Club’. And we’re not alone. It’s human nature to want to belong, to feel part of something – it’s the intrinsic motivation behind the success of Facebook, Clubhouse, and pretty much any other club you’ll have joined in your life.

But how do you turn a love of belonging into a booming business? Let us introduce you to Joseph Sellers, the son of woodworking wizard Paul Sellers 🧙‍♂️. The pair pump out content to a community of peeps who love nothing more than discovering ‘how to make marking gauges’, so much so, they’ve amassed followers willing to pay good money to be shown how to craft furniture from scratch.

Yep, Joseph Sellers has channelled his dad’s passion for planing into an online membership site that has seen 50,000 people sign up to access the company’s free content and 3,700 people hand over their readies to become premium members. Oh, and there’s just the small matter of the 500K subscribers on YouTube!!!! 😲

Here’s why you need to tune in

So, if you want to find out how to get an online membership off the ground, you’re going to want to tune in. If you’re keen to find out how to grow a membership site and keep those members hooked and engaged, you’re going to love listening to Joseph’s tips. And, if you want to find out how this was all possible through nothing more than hard work and ads on YouTube, you’re going to want to turn up the volume to the max.

Here’s what to listen out for:

[02:12] Hear how Joseph took action by putting his dad’s woodworking skills on YouTube.

[04:20] Discover how Joseph got started with his membership programme.

[11:35] Joseph talks about how he’s grown the membership.

[14:39] Hear Joseph’s brilliant tip for developing your content strategy.

[19:40] Joseph describes how he manages his calls to action.

[23:28] Find out how Joseph separates his free and paid content.

[26:05] Discover how both Joseph and his father’s lives have changed and how they stay relatable.

[32:18] Hear Joseph talk about building trust with his members.

[35:04] Learn how the pandemic has affected the business.

[40:07] Discover the company’s latest exciting project.

[45:35] Thinking of launching a membership programme? You’re going to love Joseph’s parting advice.

So, to put all of Joseph’s tips into action and get started on an online membership site of your own, press play right now.

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