How do you create recurring revenue as a social media manager? This worked for Lucy Johnstone|E232 ⋆ TechPixies

How do you create recurring revenue as a social media manager? This worked for Lucy Johnstone|E232

Want to know what it takes to be a successful social media manager? 💡

When Lucy Johnstone started our Social Media Management Certification programme, she wrote down a number she wanted to earn each month. 

So we were super chuffed when Lucy started smashing that number out of the park having become an Insta Ninja. 

Her expert Instagram skills have seen her attract 8 clients to her social media management business,  and the best news is she’s doing it all while STILL maintaining the flexibility she craved to be there for her family. 🙌🏽

So, what’s the secret of her success, especially since Lucy is a self-confessed introvert and you won’t find her dancing around on Reels? 

Here’s why you need to tune in

Discover how Lucy has built up recurring revenue in her business, and listen in for the nuggets she drops on how she prices her services. You’ll hear her advice for hosting discovery and sales calls and the attitude you need to have that’ll give you the best results. Plus, Lucy’s got some best practice tips for your Instagram bio that you’ll want to follow.

Here’s what to listen out for:

[01:18] Lucy’s take on social media management

[06:13] Why doors open when you put your brave pants on. 

[08:02] How do you win clients? 

[12:02] How do you structure your packages? 

[16:31] How TechPixies helped Lucy on her journey.

[19:00] Top tips for discovery and sales calls.

[21:21] How do you set and then raise your prices? 

[25:12] Lucy’s top advice for your Instagram bio.

[34:42] Let people get to know you (even if you think it’s boring!)

If you’ve ever thought about becoming a social media manager so you can enjoy fun and flexible work, press play now. ▶️▶️▶️ 

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Useful links and resources mentioned in this episode:

TechPixies Social Media Management Certification Programme

Connect with Lucy

WebsiteInstagram LinkedIn 

Transform your life. At TechPixies, we’re turning around the lives of women everywhere with our award-winning social media training and life coaching. Come and find out more at

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