Trying to use social media without a strategy in place is like walking up Ben Nevis in flip-flops. It’s not impossible to make progress, but why would you want to make life difficult for yourself?
And where do you start in creating a strategy that works? Especially when the pace of change in social media is quicker than a lizard on hot sand. 🦎
Fortunately, Joy Foster, our chief TechPixie, has decided to rock the mic for one of her famous fly solos this week with an episode that explores your options when it comes to nailing the social media game in 2024. 🙌🏽
So, take a listen to the golden nuggets Joy is dishing out and then decide which avenue is right for you.
Here’s why you need to tune in
Joy breaks down the various strategies you could follow for social media success in 2024 – from what an organic-only strategy looks like to creating an approach that is a mix of organic social media and paid advertising. Joy also covers viral organic social media, offering up a few top tips if the thought of going viral on TikTok floats your boat (and why it might not be for you if the idea of having to constantly feed the content beast makes you want to run for the hills). 🏃♀️
Here’s what to listen out for:
[04:03] Joy reveals how an organic-only social media strategy works.
[07:05] What is the content infinity loop?
[12:34] Discover the power of viral organic content.
[17:47] Learn more about a hybrid organic + paid strategy.
[23:57] Questions to ask yourself if you want to use social media professionally in 2024.
This episode kicks off our favourite series of the year, where we get to ask our expert social media coaches their thoughts on the social media trends to watch in 2024.
So hit play now, and then keep your peepers peeled for next week’s drop. ▶️▶️▶️
Love our podcast? Leave a review and get hold of our Quick Start Podcast Guide.
Useful links and resources mentioned in this episode:
Organic Social Media vs. Paid Advertising – Podcast Episode 226
TechPixies Self-Paced Social Media Superhero Bootcamp
Dr Vanita Rattan – Podcast Episode 179
Jennifer Allwood – Fear Is Not The Boss Of You
Connect with Joy
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