How do you differentiate yourself in a crowded market? And how do you ensure your potential customer understands who you are and what you stand for?
For book coach Ann Sheybani, one of the best ways to tell your customers more about you (and get them to open their wallets to you) is in the pages of your own business book. 📘
But before you get too excited as you remember the rush of seeing your name in one of those personalised books that were all the rage when you were a kid, you need to step away from writing page after page of your life story.
Yep, it’s not quite time to bust out the theme tune to This is Your Life because a business book is a very different animal from a memoir. In fact, the best business books not only make your ideal customers say, ‘Oh, wow! She’s talking about me’, they open doors to new sources of revenue. 💰
Here’s why you should tune in
If you want to discover why a book is a vital cog in your sales process and how you can maximise this, and if you’d love to know what you should be writing to ensure your ideal customers pick you over your competitors, this episode will talk you through the formula you need to follow.
Here’s what to listen out for:
[02:19] How writing a book can help you.
[07:47] Getting speaking gigs and podcast guest slots.
[18:51] Attracting the right audience.
[22:55] How to use Product Launch Formula® to launch a book.
[34:58] How TechPixies applies Product Launch Formula®.
[40:44] What we can learn from Taylor Swift’s tour.
[46:35] Are you writing a business book or a memoir?
Press play now ▶️▶️▶️
And don’t forget! If you want to follow the system Joy and Ann use to launch online and get your mitts on the awesome bonuses TechPixies is offering as part of our affiliate partnership with Jeff Walker’s Product Launch Formula®, check this out.
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Useful links and resources mentioned in this episode:
Wavewalker: Breaking Free – Suzanne Heywood
How To Eat The Elephant: Build Your Book In Bite-Sized Steps – Ann Sheybani
Connect with Ann
Transform your life. At TechPixies, we’re turning around the lives of women everywhere with our award-winning social media training and life coaching. Come and find out more at TechPixies.com.
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