Are you a purple cow? Or rather, is your business one?
Don’t worry, we haven’t lost our marbles! We’re just diving straight into the analogy made by sales guru Paul Essery in this episode of the Sparkle and Thrive Podcast – one dedicated to helping you nail your sales process.
Paul points out that to attract your ideal customer and ensure you can have a conversation with them that will influence them to buy, especially in a global marketplace, you need to be a scroll-stopping purple cow in a herd of black and white Friesians.
But getting great at sales isn’t about standing out in a crowd and engaging your customers.
Here’s why you should tune in
Paul is revealing the three essential things you need to get right if you want to see your sales take off. He’s chatting about how you persuade and influence your customer and why it all starts with understanding how they buy and identifying what matters most to them.
Here’s what to listen out for:
[08:52] Why the product is rarely the problem when making sales.
[10:45] Hear the first key to selling a product or service effectively.
[13:02] Why you need to be a purple cow.
[15:05] Hear the second key to sales.
[22:35] How do you influence people?
[26:48] Paul reviews the three elements of effective sales.
[34:27] Discover the biggest problem in sales.
[36:20] Why it’s about next, next, next.
There’s a reason Joy, our CEO and founder, continues to ask Paul for sales and business advice. Press play now to see how he can help you. ▶️▶️▶️
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Useful links and resources mentioned in this episode:
Curiosity is Your Superpower TEDTalk
Is fear of success holding you back? – Sparkle and Thrive Podcast Episode 82
Joy’s episode on Paul’s Podcast
Connect with Paul
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