Branding is so much more than a logo, it is the personality and heartbeat of your business.
The colours and fonts you use, the language you use to express yourself, the values you and your team live by: these are all core identities of a good brand.
In this workshop, you’ll learn the fundamentals of some of the tech connected to branding and you’ll get your questions answered at the end with a live FAQ.
In this 2 hour recorded workshop, we’ll walk you through:
⭐ Branding Basics: Brand Guidelines, Colours, Company Name, Logo, Website Domains, Professional Email and Social Media Handles
⭐ Picture File Basics: Most used file extensions, how to save photos to your computer, .gifs (what they are and where to find them)
⭐ Size Does Matter on Social! We’ll give you a cheatsheet (which we update monthly) with all the accepted sizes on the major social media networks for posts, stories and covers.
⭐ Text vs. No Text? How to check if you have too much text on an image.
⭐ Apps and Tools: We’ll give you some hints and tips as to what apps and tools you can use to easily professionalise your brand.
⭐ VIDEO BONUS: 2 bonus videos with Brand Voice Expert Bethany Joy on developing your Brand Voice and how Brand Voice can change over time.
About your Instructor Lisa Mellis
Lisa Mellis is Head of Brand at TechPixies and is an experienced Graphic Artist with a demonstrated history of working in the design industry.
She is skilled in Graphics, Further Education, Logo Design, Adobe Photoshop, and Adobe Indesign CC. Strong arts and design professional with a Master’s Degree focused on Graphic Art from University of the West of England.