TechPixies Digital Marketing Principles (Self-Paced)

📚 39 lessons 📚

🎬 578 minutes of video learning 🎬

The TechPixies Digital Marketing Principles Self-Paced Course is designed to compliment the TechPixies Step by Step Social Media Magic Course. Ideally you will have already completed the Step by Step Social Media Magic course or another equivalent Social Media Foundations course in order to maximise the benefit of taking this course.

Why learn with us? TechPixies is an award winning female-led and female-owned company dedicated to helping women gain confidence with technology.

When you sign up for the TechPixies Digital Marketing Principles Course you will gain access to:

⭐ Module 1: Strategy & Planning

Includes 3 lessons with 72 minutes of video learning

  • Lesson 1: Into to Digital Marketing (4 minutes)
  • Lesson 2: Walk through of a £100k Kickstarter Campaign for Proviz (14 minutes)
  • Lesson 3: How to Create a Visual Marketing Plan (54 minutes)

⭐ Module 2: Essentials of Email Marketing

Includes 6 lessons with 116 minutes of video learning

  • Lesson 1: Intro to Email Marketing
  • Lesson 2: MailChimp Tour
  • Lesson 3: Interview with an expert: Meirion Hood, Digital Marketer at
  • Lesson 4: Growing your Mailing List
  • Lesson 5: Setting up your Mailing List
  • Lesson 6: MailChimp Campaigns

⭐ Module 3: Essentials of SEO

Includes 9 lessons with 127 minutes of video learning

You are also encouraged to sign up to Aaron Rudman-Hawkin’s FREE Evergreen Academy SEO course to dive deeper into SEO

  • Lesson 1: SEO Intro
  • Lesson 2: Key Research
  • Lesson 3: Website Authority
  • Lesson 4: Analytics
  • Lesson 5: Optimizing
  • Lesson 6: WordPress Background
  • Lesson 7: WordPress Plugins
  • Lesson 8: WordPress SEO
  • Lesson 9: WordPress Forms

⭐Module 4: Essentials of WordPress

9 lessons with 94 minutes of video learning

  • Lesson 1: Themes
  • Lesson 2: Analytics
  • Lesson 3: Appearance
  • Lesson 4: Links
  • Lesson 5: Plugins – GoSquared (chatbox plugin)
  • Lesson 6: Plugins – MailChimp (newsletter plugin)
  • Lesson 7: Plugins – Timely (calendar plugin)
  • Lesson 8: Plugins – 10to8 (appointment booking plugin)
  • Lesson 9: Plugins – Jetpack (stats and security plugin)

⭐ Module 5: Analytics and Reporting

Including 12 lessons with 169 minutes of video learning time

  • Lesson 1: Reporting and Analytics Overview
  • Lesson 2: Location Review
  • Lesson 3: Acquisition
  • Lesson 4: Behavior
  • Lesson 5: Landing Page
  • Lesson 6: Pop Ups
  • Lesson 7: Reporting Part 1
  • Lesson 8: Reporting Part 2
  • Lesson 9: Reporting Part 3
  • Lesson 10: Example Reports Part 1
  • Lesson 11: Example Reports Part 2
  • Lesson 12: Example Reports Part 3

⭐ Module 6: Copywriting and Content Marketing

Currently in development

What makes TechPixies different from any other Digital Marketing course out there?

  • We teach you step by step, click by click how to do everything
  • The course is self-paced, allowing you to study when and where you want
  • You do not need prior knowledge of anything we teach (you do need a computer and a smart phone though!)
  • We have a track record of helping women gain confidence because of our holistic approach which incorporates life coaching exercises into each lesson

Upon completing our courses…

  • 95% of women feel more confident with their digital skillset.
  • 84% of women improve their employment situation within 6 to 24 months
  • 79% of women are happier than when they started
  • 64% of women are more confident about their financial worth

Here’s what women have to say about the TechPixies courses:

“I have found the course easy to follow and it has given me good knowledge and understanding of the different social media platforms. I have enjoyed using each platform and developing my skills. The course has also given me good pointers to other resources to support me with my learning and I now follow most of these and others via Twitter, Facebook or Instagram. This has helped me to keep as up to date as possible as the world of social media changes so regularly. It is wonderful to be able to dip into the course when I like and also gain feedback from the other TechPixies and Joy about the work I have completed.” – Sophie Bradley 

“I heard about TechPixies through a friend and though I thought I knew a fair amount about social media, when I saw the course content I decided to enroll and up-skill my knowledge. I love the way you can work at your own pace and have managed to fit the course in around all my other commitments. Although sometimes I got so engrossed, I didn’t want to stop! I have learnt more than I thought possible and am enjoying putting my new-found skills into practice.” – Brigitte Ward

“3 words. Just do it. Never have I met a person with so much drive as Joy, the founder of TechPixies. She and her team put their heart and soul into this training course and you leave not just with a whole load of new relevant and marketable skills but also with a new found dose of confidence and self belief. Joy and the TechPixies team have your back all the way through the course and beyond. Most importantly of all, Joy makes you realise that investing in yourself is actually an investment in your whole family. I’ll say it again. Just do it.” – Cathy Ricketts 

“TechPixies gave me a way forward and a huge confidence boost at a time when I felt like I was fading into the background. Thanks TechPixies!” – Emma Woo 

“TechPixies is a fantastic course to get you back on your feet if you’re looking to return to work after having a family. I had my daughter two years ago and couldn’t face returning to 12-16 hour days and never seeing my family. TechPixies has given me options. I’m mastering loads of new social media marketing skills that will help me get more flexible work or even start my own business and I’m meeting lots of amazing women with similar hopes. I really recommend the TechPixies course if you’ve had enough of corporate life sapping your soul but are keen to get back to work after having a family without having to compromise.” – Jill Bartram 

“If you are thinking of going back to work after a career break, but feel that you may lack the confidence or need to update your skills, then the TechPixies program is for you! A hugely supportive environment with like-minded people and a really creative, practical approach to training. I couldn’t recommend TechPixies more highly.” – Heidi Evans

“After trying to return to work two small children and finding it tough, I took some time out to reconsider my options. The skills and support I got from TechPixies helped me see my value in the workplace and rediscover my confidence. I’m now back working part time in a great company that gets the value of flexibility.” – Verity Arndt