Essentials of Social Media Course

Self-paced, designed for women by women

📚 63 lessons 📚

🎬 56 step by step videos 🎬

🔗 96 vetted and trustworthy resources 🔗

Do you want to return to work, change careers or start a business? The TechPixies self-paced Social Media Course focuses on the essentials, giving you an excellent understanding of how to effectively use social media both as an individual and as a company.

Why learn with us? TechPixies is an award winning female-led company dedicated to helping women gain confidence with technology.

When you sign up for the TechPixies Essentials of Social Media Course you will gain access to:

⭐ Module 1: Essentials of branding (learn how to use the amazing online design tool Canva)

Including 9 lessons with 7 videos (each 2-12 minutes in length) and 24 resources 

  • Lesson 1: Branding Basics
  • Lesson 2: Picture File Basics
  • Lesson 3: Size does matter on social!
  • Lesson 4: Intro to Canva – Layouts, Custom Dimensions and Elements
  • Lesson 5: Intro to Canva – Uploading images, pages, downloading, copying, sharing and posting
  • Lesson 6: Text vs. no text?
  • Lesson 7: Adding colour picker to Chrome
  • Lesson 8: Love Canva and want to know more?
  • Lesson 9: Homework

⭐ Module 2: Essentials of Instagram

Including 13 lessons with 12 videos (each 4 to 16 minutes in length) and 19 resources 

  • Lesson 1: The Role of Instagram
  • Lesson 2: How to set up a personal Instagram account
  • Lesson 3: How to set up a business Instagram account
  • Lesson 4: Your username, name and bio
  • Lesson 5: Understanding the Instagram feed and your personal grid
  • Lesson 6: How to edit a photo, add a correct caption and post it to your grid
  • Lesson 7: Instagram Hashtag Research
  • Lesson 8: Growing your Instagram following
  • Lesson 9: Understanding Instagram Stories
  • Lesson 10: How to create an Instagram Story (and add it to your highlights)
  • Lesson 11: Instagram Insights
  • Lesson 12: Homework
  • Lesson 13: Instagram Resource Library

⭐ Module 3: Essentials of Twitter

Including 11 lessons with 6 videos (2-12 minutes in length) and 16 resources

  • Lesson 1: What is Twitter?
  • Lesson 2: What is it good for?
  • Lesson 3: How Twitter works
  • Lesson 4: Scraping in Twitter
  • Lesson 5: Setting up your Twitter header and improving your profile
  • Lesson 6: Hashtags
  • Lesson 7: Photos
  • Lesson 8: Lists
  • Lesson 9: How to grow your Twitter following
  • Lesson 10: Influencers and partnership creation
  • Lesson 11: 6 quick exercises to help put what you’ve learned into practice

⭐Module 4: Essentials of LinkedIn

Including 8 lessons with 8 videos (4-19 minutes in length) and 13 resources

  • Lesson 1: Intro to LinkedIn
  • Lesson 2: LinkedIn Profile Tour
  • Lesson 3: Editing your LinkedIn profile
  • Lesson 4: Making connections on LinkedIn
  • Lesson 5: Skills and Recommendations on LinkedIn
  • Lesson 6: Jobs on LinkedIn
  • Lesson 7: Sharing profiles and LinkedIn groups
  • Lesson 8: LinkedIn Business Pages

⭐ Module 5: Essentials of Facebook

Including 14 lessons with 15 videos (5-22 minutes in length) and 20 resources 

  • Lesson 1: How Facebook is used for Business
  • Lesson 2: Glossary of key terms to get you started on your Facebook Business page
  • Lesson 3: 4 Essentials to setting up a Facebook page properly
  • Lesson 4: Understanding the Facebook Algorithm/feed
  • Lesson 5: Facebook Audience Insights
  • Lesson 6: How to post to your Business Page
  • Lesson 7: How to engage on Facebook as a business
  • Lesson 8: How to grow your following on Facebook
  • Lesson 9: How to save time by pre-scheduling content on a business page
  • Lesson 10: Overview of insights (analytics)
  • Lesson 11: Introduction to paid advertising on Facebook
  • Lesson 12: Facebook Groups
  • Lesson 13: Managing Facebook Pages on a phone
  • Lesson 14: Facebook homework

⭐ Module 6: Essentials of Buffer (learn how to pre-schedule content)

Including 8 lessons with 8 videos (1-11 minutes in length) and 4 resources

  • Lesson 1: The value of scheduling
  • Lesson 2: Creating a Buffer Account
  • Lesson 3: Tour of Buffer
  • Lesson 4: Scraping
  • Lesson 5: Walk through of how to create a post in Buffer…
  • Lesson 6: Posting Strategy
  • Lesson 7: Buffer on your phone

What makes TechPixies different from any other social media course out there?

  • We teach you step by step, click by click how to do everything
  • The course is self-paced, allowing you to study when and where you want
  • You do not need prior knowledge of anything we teach (you do need a computer and a smart phone though!)
  • We have a track record of helping women gain confidence because of our holistic approach which incorporates life coaching exercises into each lesson

Upon completing our courses…

  • 95% of women feel more confident with their digital skillset.
  • 84% of women improve their employment situation within 6 to 24 months
  • 79% of women are happier than when they started
  • 64% of women are more confident about their financial worth

Here’s what women have to say about the TechPixies courses:

“I have found the course easy to follow and it has given me good knowledge and understanding of the different social media platforms. I have enjoyed using each platform and developing my skills. The course has also given me good pointers to other resources to support me with my learning and I now follow most of these and others via Twitter, Facebook or Instagram. This has helped me to keep as up to date as possible as the world of social media changes so regularly. It is wonderful to be able to dip into the course when I like and also gain feedback from the other TechPixies and Joy about the work I have completed.” – Sophie Bradley 

“I heard about TechPixies through a friend and though I thought I knew a fair amount about social media, when I saw the course content I decided to enroll and up-skill my knowledge. I love the way you can work at your own pace and have managed to fit the course in around all my other commitments. Although sometimes I got so engrossed, I didn’t want to stop! I have learnt more than I thought possible and am enjoying putting my new-found skills into practice.” – Brigitte Ward

“3 words. Just do it. Never have I met a person with so much drive as Joy, the founder of TechPixies. She and her team put their heart and soul into this training course and you leave not just with a whole load of new relevant and marketable skills but also with a new found dose of confidence and self belief. Joy and the TechPixies team have your back all the way through the course and beyond. Most importantly of all, Joy makes you realise that investing in yourself is actually an investment in your whole family. I’ll say it again. Just do it.” – Cathy Ricketts 

TechPixies gave me a way forward and a huge confidence boost at a time when I felt like I was fading into the background. Thanks TechPixies!” – Emma Woo 

TechPixies is a fantastic course to get you back on your feet if you’re looking to return to work after having a family. I had my daughter two years ago and couldn’t face returning to 12-16 hour days and never seeing my family. TechPixies has given me options. I’m mastering loads of new social media marketing skills that will help me get more flexible work or even start my own business and I’m meeting lots of amazing women with similar hopes. I really recommend the TechPixies course if you’ve had enough of corporate life sapping your soul but are keen to get back to work after having a family without having to compromise.” – Jill Bartram 

“If you are thinking of going back to work after a career break, but feel that you may lack the confidence or need to update your skills, then the TechPixies program is for you! A hugely supportive environment with like-minded people and a really creative, practical approach to training. I couldn’t recommend TechPixies more highly.” – Heidi Evans

“After trying to return to work two small children and finding it tough, I took some time out to reconsider my options. The skills and support I got from TechPixies helped me see my value in the workplace and rediscover my confidence. I’m now back working part time in a great company that gets the value of flexibility.” – Verity Arndt

Take this Course

Course Materials

You will receive a #BringBackTheSparkle notebook from TechPixies as part of the course.

Course Content

Modules Status
1

Branding & Canva

2

Essentials of Instagram

3

Essentials of Facebook

4

Essentials of Twitter

5

Essentials of LinkedIn

6

Scheduling & Buffer